The 20 Best European Destination In 2024: Marbella Tops Travel Survey

Based on the vote of more than one million travelers from 172 countries, the European Best Destinations (EBD) organization has released its list of the 20 trendiest places — selected from 500-plus — to be awarded the title of “Best European Destinations 2024.”
With a record number of votes, Marbella, Spain, lands at the top of the list, the first time that a Spanish destination takes first place in the ranking. “It is the destination most voted for by American and English travelers for a stay in Europe in 2024,” EBD explains. “This is a sunny, five-star, natural, sporty, gastronomic destination with everything to please the most demanding travelers.”
This year’s winner is a destination that drew 149,192 votes, a record since the creation of this competition, placing Marbella not only as the trendiest of European destinations but also as one of the best Golf Destinations in Europe as well as one of the best for gourmets and shopping addicts.

This year’s #2 destination, Monaco, was shortlisted as a Sustainable Destination for its commitment to sustainable tourism and protection of the ocean.

Sunny Malta, appears as a perfect place for romantic holidays, family holidays or holidays with friends. It’s also a nature destination awarded the sustainable-tourism label several times by the European Commission and has taken the number one position for travelers ages 25-45 on the prowl for an active holiday in Europe.

Geneva is the most-voted Swiss destination since the creation of this competition. It’s also the destination with the Best Quality of Life in this European ranking.